About The Label

Founded 10 years ago, Aditi Gupta’s label is a tribute to the timeless elegance and craftsmanship of Indian art and culture, which have been cherished for generations. The fusion of modernity with Indian royalty is Aditi’s signature style, the goal is to modernise not westernise.

The label focuses on producing handcrafted couture and luxury Pret pieces, using forms and draperies that skilfully combine modernity and Indian royalty. The label also takes pride in working closely with Indian weavers and embroiderers to bring out the best and is committed to keeping the legacy of craftsmanship alive for eternity. Each piece is created with utmost care and attention to detail.

We create long-lasting pieces that make a difference

The brand recognizes the importance of valuing the skills and inbuilt strength of these artisans. Through collaborations with artisans, Aditi Gupta's label is able to provide a platform for them to showcase their talents and earn a livelihood. The brand believes that by uplifting and empowering artisans, it is also helping to preserve the beauty and integrity of Indian craftsmanship. To achieve this, the brand works closely with artisans from all over the country, including Varanasi, Madhya Pradesh, Jaipur, Kashmir, and beyond.

Sustainable and Ethical

The label focuses on producing handcrafted couture and luxury Pret pieces, using forms and draperies that skillfully combine modernity and Indian royalty. The label also takes pride in working closely with Indian weavers and embroiderers to bring out the best and is committed to keeping the legacy of craftsmanship alive for eternity. Each piece is created with utmost care and attention to detail.