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Aditi Gupta has always had a love for Indian fashion and heritage. She grew up marveling at her mother's saree collections in the royal city of Gwalior which inspired her interest in Indian textiles.

Aditi graduated from Pearl Academy and started her own label based in Delhi to fulfill her aspirations to put Indian aesthetics in the spotlight. Her designs are a homage to Indian art and architecture which is renowned for it's minute strokes, carvings, spectacular symmetry. They have a special quality to bring local cultures and communities together. Her couture strives to possess this quality and is best defined as - Elegant, Modern, and Sophisticated.

She is solely dedicated to blending traditional techniques with her own modern take, representative of her personal style which leans towards classic, timeless pieces. She believes this mix of generation old traditions and contemporary design sensibilities creates a harmonious balance of the two, perfect for the modern Indian woman. It gives the ensembles their own personality and charm which remains evergreen.

In order to match her design knowledge with an informed business acumen, she graduated from Jesus & Mary College with a business degree. Her qualifications and experience has been extremely vital in pursuing her passion for creativity and innovation. She believes in affordable luxury which is reflected in her work. Her dedication and commitment to give her best to the world has made her label soar to greater heights with many more milestones ahead of her.